Sunday, 23 April 2017

Marketing Week Part 3 - Distribution & Exchange

The Film Distributors Association has turned 100! So what's the current life expectancy for cinematic releases?

1.       Why do online streaming services like Netflix, Amazon and ITunes threaten the experience of cinema exhibition?

In the text it says “The big-league digital platforms are looking to buy more high-end feature film product and exert more and more control over where and how it ” which means that they are taking away the whole experience that made us first love the cinema and film itself .

2.       What does the article mean when it says ‘financial muscle’ and the ‘digital world premiere is not far off’?
It means that companies like Netflix are taking over and that if things continue the way they currently are  then there won’t be many cinemas left to watch movies as everything will be shown digitally online making Netflix and other streaming services gain a lot more money than they already do.

3.       Which 3 films are Netflix associated with producing and distributing
·         Beasts of No Nation
·         Crouching Tiger, Hidden Dragon
·         Ridiculous Six

4.       What is Netflix’s most ‘impressive catch to date’ and what are the reasons given for this?

Having Ridiculous six plus three other Adam Sandler projects is Netflix’s most impressive catch to date as Sandler is a proven cinema heavyweight, with a career gross of nearly $4bn worldwide.

5.       Paul Dergarabedian, say Netflix and Amazon automatically become major players in film distribution .what are the reasons given?

He believes this because it’s a natural extension to produce their own content, whether its TV series or feature films and that anyone who has that level of cash to draw on can become a major player

6.       Why does he suggest the theatrical release window will still stay however?

He said it will still stay because he watched Mad Max and thought that movies like that live in the movie theatre. Also because streaming companies are very smart and so understand the economics but are not interested to break the “theatrical window”.

7.       In Britain there are fears for film-makers’ survival and theatrical cinematic release. Why is this?

Because of the rise of self-distribution and the release of theatrical and home entertainment formats, more and more films are passing through our cinemas, leading to calls for their culling.

8.       Why is free to air TV no longer seen as a good thing for distributors? What type of position do they want that TV cannot fully provide?

Streaming companies like Netflix want a global position, which messes up your ability to sell to broadcast networks in other countries..Free-to-air TV is reducing in significance all the time as an outlet as it used to be third or fourth in line, but now it’s seventh or eighth.

9.       Are small, low budget speciality films affected by the development of online streaming companies like Netflix? What reasons are suggested?

Streaming companies’ activity doesn’t impact on the practicalities of smaller films /the low-budget films. The films getting made or seen is irrelevant at the point of financing

10.   How has digital technology affected the way films are distributed and exhibited?


Digital technology means that accessibility and flexibility of films have increased radically. While projecting 35mm is a selling-point in itself, it’s really about respect for the original artists and their work as they shot their films in this medium for specific reasons.